Hi, my name is
Rui Zong
I’m a UX/UI & Brand Designer
With 8 years in digital and print design,
I make complex things → → →
easy to use and hard to forget.
AI Studio I co-founded an AI studio exploring generative techniques,
leading the creative pipeline from concept to post-production
Explorations：
MY WORK PROJECTS
Brand Refresh
Impactify is an ad platform delivers high impact formats focused on user experience and viewability.
I’m creating a new brand system that helps them stand out with a modern, tech-driven look.
Responsive Website Design
I’m leading multiple redesigns of the Impactify website, adapting each version to evolving business needs and enhancing the user experience.
Sorta App Design
End to end application for the environmental industry. Sorta is a platform where to classify waste and understand the environmental grade of products.
Digital Market Report
I created the Digital Health Sector Market Trends suite for Luxinnovation, which included infographic design, layout composition, illustration work, and a matching online template.
Motion Design
Responsible for the visual direction and production of Impactify’s social media materials, including onboarding videos, event posters, and promotional content.
Information Visualization Design
Expert in designing infographics and data visualizations that turn intricate information into accessible, impactful visual communications.
Client Goodies
After conducting a comprehensive market analysis of available gift box options, I evaluated potential selections for our key clients while carefully considering customization costs.
Corporate Essentials
I’m leading multiple redesigns of the Impactify website, adapting each version to evolving business needs and enhancing the user experience.
Animated Slide Template Design
I developed the company's dynamic PowerPoint template and content based on our visual identity guidelines.
Book Design and Illustration
I independently illustrated and designed several book displays.
Digital Art
I digitally reinterpreted traditional ethnic patterns from my hometown, transforming them into contemporary designs.
Photography
A collection of my photography and visual works that capture moments, emotions, and visual narratives across different creative disciplines.