CLIENT GOODIES
PRODUCT EXECUTION BRANDING
PROJECT OVERVIEW
I led the design of premium client gift boxes, driven by a strategic, cost-effective, and research-based approach.
Methodology: I conducted market research to select the most used office products (mug, speaker, and a unique desk lamp for the European market) and partnered with best-in-class manufacturers.
Branding & Innovation: The primary goal was to achieve visibly distinctive and iconic designs that fulfilled the CEO's requirement for ceremony and technological sophistication. This extended beyond standard logo placement, utilizing the same material and process innovation (e.g., specialized printing and finishing) applied to all our brand assets, ensuring a cohesive and high-end presentation.
MY ROLEProduct Designer
TOOLSAdobe Illustrator, Photoshop, AirTable
Through additional product research, I curated the box contents to ensure cohesive functionality and aesthetic harmony. The final selection includes: a premium mug, Bluetooth speaker, book-inspired page lamp, and customized UNO card game set.
Mug
Following an extensive evaluation of customized mug options and their respective design proposals, the company ultimately selected this particular design.
Finalized design selection
The speaker incorporates silkscreen printing, while the book-style lamp features engraved detailing. Special attention was given to determining optimal print placement and sizing specifications.