Rui
Senior UI/UX Designe
Brand Strategist
Visual Design Lead
Brand Strategist
Visual Design Lead
UI/UX Design & Product Strategy Over the past 8 years, I've specialized in end-to-end digital product development, from user research and information architecture through prototyping and implementation. I lead projects with a collaborative, user-centered approach, working closely with stakeholders and developers to ensure every design decision serves both user needs and business goals. I'm particularly passionate about creating scalable design systems that empower teams while maintaining consistency across products.
Visual Design & Illustration My visual design practice combines strategic thinking with exceptional artistic craft. With professional-level illustration skills honed through years of practice, I bring unique creative sensibility to brand identities, interfaces, and marketing materials. As a published author of illustration books, I've demonstrated not only advanced drawing capabilities but also the ability to conceptualize and execute complete creative projects that meet rigorous industry standards.
Design-to-Production Excellence One of my distinguishing strengths is bridging the digital-physical divide. I've successfully managed numerous projects from concept through manufacturing, working directly with production teams to realize designs as tangible products. This hands-on experience with materials, printing processes, and packaging has given me invaluable insights that inform smarter design decisions from the very start.
Analytical Foundation Coming from a STEM background, I approach design with analytical rigor and systematic problem-solving. This technical foundation allows me to communicate effectively with engineering teams, work confidently with data, and create solutions that are both creatively compelling and pragmatically sound.