Digital Market Report
PROJECT OVERVIEW I spearheaded the design and visualization strategy for Luxinnovation's comprehensive Digital Health Sector Market Trends suite.
This high impact project involved conceptualizing and developing a critical set of assets (including an impactful infographic, a detailed comprehensive report, and a scalable PowerPoint template) specifically designed to effectively communicate five key market trends and seventeen distinct digitalization topics to key industry stakeholders.
You Can Review The Online Report
MY ROLE Infographic Designer, Layout Designer , Illustrator
TOOLS
Adobe Illustrator , InDesign, Photoshop
Design Inspiration
Initially, the manager had no specific direction, so I began brainstorming freely.
During this process, I discovered that by creatively rearranging parts of their logo, I could form a dynamic "trend" shape without adding extra elements—aligning perfectly with the "Less is more" design philosophy. This concept was selected for further development.
However, when testing the layout, I realized the shape wasn’t ideal for accommodating long headings and all seventeen topics. This led me to explore alternative approaches.
My next idea was to repurpose Luxinnovation’s existing design elements to construct a DNA-like structure, directly mirroring the Luxinnovation Biohealth Cluster’s logo for brand consistency. The twisted, forward-moving form not only enhanced visual appeal but also better represented market trends—illustrating how the five trends interact and converge into a primary direction.
Iterations:
Building on their existing trend book's standard colors, I developed gradient variations to enhance visual depth.
After multiple iterations, we selected a final version that is visually striking yet clean.
Report Layout:
Each section opens with an expert's quote, followed by a mini-infographic and simple illustrations that complement the content.
Visual Elements:
All diagrams and graphics were custom-designed to match the report's style.