CORPORATE ESSENTIAL
PRODUCT EXECUTION BRANDING
PROJECT OVERVIEWMy design approach is research-driven and cost-effective. Before conceptualizing, I establish a robust database covering the latest materials, processes, and costs for the target product categories.
The primary objective is to achieve visibly distinctive and iconic product designs, moving beyond standard logo placement, such as:
- Business Card: Employed a unique three-layer printing technique with selective holographic features to highlight the logo.
- Tote Bag: Customized the strap design for practical display, subtly integrating the logo via specialized printing on an extended section of the strap.
- UNO Cards: Utilized a special holographic finishing process on the minimalist design for a premium touch.
MY ROLEProduct Designer
TOOLSAdobe Illustrator, Photoshop, AirTable
Uknow Card
Staying true to our mission of connecting with clients in meaningful ways, we redesigned the classic UNO card with a minimalist aesthetic, rebranding it as "Uknow Card." The deck also includes an introductory "Uknow Impactify" card.
Tote Bag Selection
After evaluating various market options and team preferences, we finalized a unique strap design. The final version features:
- Front: Minimalist branding
- Back: A pattern that complements our gift box design
Dual-Color Lanyard
A reversible design with contrasting colors for versatility.
T-Shirt Designs
Two styles were selected for different occasions:
- Subtle: Chest logo (understated and versatile)
- Bold: Holographic-effect print (eye-catching for events)
Roll-Up Banner & Event Graphics
Designed for high visibility and brand consistency.