Brand Refresh
PROJECT OVERVIEW Impactify needed a comprehensive brand refresh, and upon joining, I began by redesigning their existing logo.
After researching competitors' logos, I aimed to create a design that would stand out distinctively, considering bold colors and impactful visual presence.
MY ROLE
Branding, VI Design
TOOLS
Adobe Illustrator,
Pen and Paper (Initial Sketching)
Given that the company's CEO comes from an architectural design background, he wanted the new logo to convey stronger technological sophistication while maintaining warmth.
He had also designed a modified "I" shape that he wanted incorporated into the logo.
Building on these requirements and considering that the company operates in mobile technology, I developed my design concept around the idea of mobile screen connectivity, creating several logo proposals based on this theme.
Drafts
This particular design was selected, but the CEO requested more structural definition, so I proceeded with further iterations and refinements.
Building upon the chosen logo form, I explored negative space connections to external elements, allowing it to form a complete graphic structure.
After multiple discussions, we finalized this version, where I enhanced the internal projected "I" shape and its radiating elements.
The final color palette retained the original blue-purple tones (with subtle adjustments) while incorporating warmer accent colors.
Considering single-color printing limitations, I restructured the logo design to ensure optimal reproduction across different applications.
Following the industry trend where tech company logos shifted from color palettes to monochrome black for a more premium, grounded aesthetic, our CEO requested a design iteration.
We maintained the established structural integrity of the logo but rendered it entirely in black. This change was executed to amplify the brand's perceived quality and introduce a stronger sense of mystery, reflecting the complex, underlying interfaces of the technology.